For The Omakase Box, a premium sushi experience rooted in Japanese tradition, we developed a bold and vibrant brand identity that celebrates the artistry of curated cuisine. Inspired by the concept of “omakase,” which means “I leave it up to you,” the brand captures the essence of trust, discovery, and surprise. The bright orange color, paired with playful sushi icons and sleek typography, reflects the perfect balance of modern flair and authentic roots, inviting food lovers to indulge in an unforgettable culinary journey.
The Omakase Box isn’t just about sushi; it’s about creating an experience that excites and delights with every bite. Designed for those with adventurous palates, it delivers a handpicked selection of fresh, handcrafted sushi, bringing a taste of Japan to every occasion. From casual meals to special celebrations, The Omakase Box turns dining into a vibrant, flavor-packed adventure.
Our challenge was ensuring the brand name “FUKU” was pronounced correctly, avoiding any potential misunderstanding as “FUK U.” To address this, we took a creative approach, designing a logo that eliminates ambiguity while embodying the brand’s essence of happiness and good fortune, derived from the Japanese word “Fuku.” A defining feature of the logo is a smile beneath the name, symbolizing joy and aligning perfectly with the brand’s core message.
Our challenge was ensuring the brand name “FUKU” was pronounced correctly, avoiding any potential misunderstanding as “FUK U.” To address this, we took a creative approach, designing a logo that eliminates ambiguity while embodying the brand’s essence of happiness and good fortune, derived from the Japanese word “Fuku.” A defining feature of the logo is a smile beneath the name, symbolizing joy and aligning perfectly with the brand’s core message.
We were entrusted with crafting a brand identity for Supreme, a company dedicated to delivering luxurious perfumes and aftershaves without the premium price tag. Guided by their mission, we built a narrative that reflects sophistication, confidence, and accessibility. Supreme’s high-quality fragrances are designed with precision and care, offering timeless scents that inspire elegance while breaking the notion that luxury must come at an exorbitant cost.
Our approach positioned Supreme as more than just a fragrance brand—it’s a movement to redefine the luxury market. With a vision to become a global leader, Supreme aims to create a lasting impact by making premium fragrances accessible to all. Whether it’s a signature scent that captures individuality or a versatile fragrance for everyday wear, Supreme delivers an unparalleled sensory experience that blends style, affordability, and quality seamlessly.
